Survey Says Small Businesses Work Better with Color14 Jul, 2003
Survey Says Small Businesses Work Better with Color
More Than 90 Percent of Small Businesses View Color as Valuable, Says Xerox/ICR Survey
WILSONVILLE, OR— Small businesses that want to get ahead of the competition should try adding a splash of color to their office documents and marketing materials. According to a new survey by Xerox Corporation and International Communications Research, the majority of small businesses not only own color technology but also view color as a critical business tool.
More than 90 percent of the 1,013 U.S. small businesses surveyed agree that using color in their office documents and marketing materials have helped them attract new customers, present an image of impressive quality to their customers, and make a memorable impression.
In addition, 84 percent of the respondents say greater consideration is given to their ideas and proposals when they are communicated in color. And at least eight in 10 small business owners believe the use of color documents adds value to their bottom line by making their company appear successful (83 percent), enhancing employee creativity (83 percent), and giving them a competitive advantage (81 percent).
“With years of expertise in the science of color imaging, Xerox has known that color can be an essential enabler for businesses of all sizes. We conducted this survey to help pinpoint the extent that small businesses value color,” said Rob Stewart, Vice President of color marketing, Xerox Office Group. “The results overwhelmingly indicate that small businesses not only understand and appreciate the benefits that color brings to their business, but also are using it to work smarter.”