Log in

ISM News

Susan G. Komen Lexington Race for the Cure Finds a Passionate Partner in OKI Data Americas

24 Sep, 2008

Susan G. Komen Lexington Race for the Cure Finds a Passionate Partner in OKI Data Americas

Mount Laurel, NJ (September 18, 2008) - The employees of OKI Data Americas, a leading printer manufacturer, are proud to support the Susan G. Komen Lexington Race for the Cure(R) on Saturday, September 27th in Lexington, Kentucky. On behalf of the Color Me OKI program, the 1950's Automotive Classic, 1959 Pink Cadillac Series 62 Convertible will be on display as the "TU Be Announced" group from Transylvania University will perform and commemorative photos are provided to attendees in keepsake frames. The Color Me OKI program will also be providing the 1950's Automotive Classic at the Pink Tie Gala that will be held at the Keeneland Entertainment Center that evening. The restored Cadillac symbolizes the process women must go through when rebuilding their mind, body and souls after battling breast cancer.

Part of the Susan G. Komen Foundation's nation-wide series of 5k run/walk events, the Race raises money for the fight against breast cancer, providing funds for screenings, mammograms, treatment and education, as well as contributing to vital medical research projects.
Last year, this event was the largest of its kind in Central Kentucky, with over 6,000 participants and raising approximately $500,000.
Special recognition will be made of all breast cancer survivors. The Komen Foundation is the world's largest private breast cancer fundraiser.

The Pink Tie Gala is a black (or pink!)-tie optional affair that will feature silent and live auctions, cocktail hour, and a gourmet meal followed by an evening of dancing in one the world's most famous and beautiful thoroughbred racing venues. A Celebration of Life Award will be presented in honor of extraordinary contributions to the fight against breast cancer.

"We're thrilled that OKI Data Americas has generously chosen to participate in our Race and Gala this year and assist in our fundraising to battle breast cancer," said Ed Addams, Chairman of the 2008 Race. "We know the classic 1959 Pink Cadillac and live entertainment will be big hits and make these events even more fun and successful. We thank the employees of OKI Data Americas and hope everyone will join us on September 27.

The Color Me OKI philanthropic program uniquely pairs vintage cars with live entertainment to help support and celebrate the strong women, family and friends that are fighting breast cancer. The personal program stays true to the company's passion for customer intimacy, which it does by engaging with customers on a one-on-one basis to understand their needs. OKI Data Americas, one of the leading printer manufacturers in the U.S., goes beyond traditional service to develop long term partnerships with each customer and make them feel like customers again.

"The employees and I are looking forward to sponsoring the Susan G. Komen Lexington Race for the Cure and having the opportunity to support all those participating," said Stewart Krentzman, President and CEO of OKI Data Americas. "Providing the 1950's Automotive Classic is an extension of our commitment to the fight against breast cancer and we strive to celebrate the lives of those battling this disease and show our appreciation to their family and friends, who in a sense, are battling it as well."

The program supports the corporate philanthropic mission of Oki Electric Industry Company, Ltd., the Tokyo, Japan-based parent company of OKI Data Corporation, which is to undertake social contribution activities that help realize the genuine enrichment of society, and contribute to the quality of life for people around the world.

For more information on the 2008 Color Me OKI program and OKI Data Americas' partnership in passion on the drive to survive breast and colorectal cancers, please visit: http://www.colormeoki.com.

WebinarCase Studies and White PapersSand Exchange Blog

imageSource Magazine Quick Links
Upcoming Events
ITEX Expo & Conference
©2015 Questex, LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster