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Tech Data U.S. Ensures Resellers Don't Miss Out on Service and Warranty Renewal Opportunities

18 Jul, 2007

Tech Data U.S. Ensures Resellers Don't Miss Out on Service and Warranty Renewal Opportunities

CLEARWATER, FL - Tech Data Corporation has introduced MyOpportunityTracker, a free e-business tool resellers can use to generate new revenue by tracking renewal opportunities for manufacturer-branded service agreements and warranties. The latest addition to a comprehensive array of e-business services, MyOpportunityTracker leverages Tech Data's extensive transactional database to provide each reseller with their own unique renewal opportunities for services and warranties.

"Hundreds of millions of dollars worth of manufacturer service agreements and warranties sold by resellers go unrenewed each year," said Doug Riccardi, director, IT at Tech Data. "That's because resellers have a difficult time tracking the expiration dates for every service and warranty they sell, as well as what specific products those agreements covered and to which customers they were sold. With MyOpportunityTracker, resellers no longer have to spend time and resources tracking these valuable revenue opportunities. Tech Data does it for them."

Resellers using MyOpportunityTracker receive notice of service and warranty renewal opportunities as many as 120 days prior to coverage expiration. Resellers will receive weekly MyOpportunityTracker e-mail alerts and also can access their opportunities anytime via techdata.com. The tool also offers an array of features for managing, selling and purchasing new service and warranty agreements, many of which were requested by Tech Data customers.

"MyOpportunityTracker was created by Tech Data in close consultation with our TechSelect Internet Commerce Council," added Riccardi. "It was extremely important that we develop the tool ourselves with reseller guidance and not share their transaction data with third parties. The sales data provided by MyOpportunityTracker is unique to each reseller, and it enables us to extend our data mining expertise in a way that presents our resellers with information they can use to profitably grow their services revenue."

"Tools like MyOpportunityTracker are extremely valuable to solution providers like us," said Sam Ruggeri, president, Advanced Vision Technology Group, Inc. "It provides us with all the information we need to effectively target our service renewals without investing our own resources to create a similar tool that wouldn't have been as robust, easy to use or helpful. We asked Tech Data to provide a tool like this, and, once again, they delivered."

MyOpportunityTracker enables resellers to efficiently sort and prioritize their renewal opportunities by manufacturer, expiration dates and end user to which the service was originally sold. Each opportunity includes pricing information for new service agreements or warranties, as well as potential alternatives such as upgrades to more comprehensive coverage offerings. MyOpportunityTracker also offers a quote-building tool and pulls content directly from the techdata.com product catalog, making it easy to purchase any renewal option.

"Tech Data continues to deliver innovative tools for its customers and business partners," said Nina Lutjens, Senior Director Distribution Sales and Marketing, Fujitsu Computer Products of America, Inc. "Resellers have become very successful at enhancing margins by attaching services and warranties to product sales, and that makes renewing those contracts two or three years down the road a valuable revenue opportunity for the entire channel."

Currently, MyOpportunityTracker supports service and warranty agreements for nearly a dozen peripherals, systems and networking manufacturers. Tech Data is developing future releases of MyOpportunityTracker that will include additional services and support for more business partners in other product categories.

MyOpportunityTracker follows the successful introduction of MyOrderTracker(TM), Tech Data's free, private-label order-tracking tool. More than 12,000 resellers each month leverage MyOrderTracker to distribute more than 200,000 e-mails notifying customers and their own employees of the status of orders placed through Tech Data.

Tech Data's extensive suite of e-business services are designed to help resellers operate more efficiently and profitably. More than 40,000 reseller employees log on to techdata.com one million times each month to price product, check availability and make purchases. The Web site features an array of tools enabling resellers to more effectively influence end-user purchases, capitalize on new revenue opportunities and maximize the potential of each sale.To learn more, contact (800) 237-8931 or visit www.techdata.com.

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