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Tech Data U.S. Provides IT Resellers More Than 240,000 Sales Leads

21 May, 2008

Tech Data U.S. Provides IT Resellers More Than 240,000 Sales Leads


CLEARWATER, FL (May 15, 2008) - MyOpportunityTracker -- the proactive lead-generating e-business tool of Tech Data Corporation -- is currently generating more than 240,000 active sales leads representing tens of millions of dollars worth of potential service, warranty and software license renewal opportunities.

MyOpportunityTracker leverages the distributor's extensive transactional database to provide Tech Data customers with their own unique renewal opportunities for services, warranties and software licenses from more than 30 leading vendors.

"MyOpportunityTracker supports the broadest range of renewal opportunities of any tool of its kind in the channel," said Tech Data Vice President, E-Business Mark Livings. "In the last three months, we have more than tripled the number of sales leads MyOpportunityTracker can generate. We are aggressively adding new vendors to the tool as we refine our data mining capabilities to uncover new opportunities. Our latest efforts on that front have been focused on helping our customers more effectively track and capture renewal revenue associated with complex software licensing programs."

MyOpportunityTracker now offers Tech Data customers the ability to track Microsoft software licenses sold with special pricing. By receiving these alerts, resellers ensure their customers do not lose access to critical applications at the special pricing they qualify for only if licenses are renewed before expiration. Additionally, Tech Data added several new functions to the tool. Resellers can now edit renewal expiration dates if license activation and original purchase dates are different, and a new search tool enables easier browsing of all opportunities.

"MyOpportunityTracker keeps getting better and better," said Discovery Information Technologies, Inc. Vice President Delilah Fadhli-Duncan. "We're extremely excited by the information we're already receiving from the tool. Even if it doesn't result in us closing that particular sale, it's a great way to start a fresh conversation with our customers, which can lead to new sales opportunities. As Tech Data continues to add new features and functions to MyOpportunityTracker, it will only become a more valuable tool for VARs like us."

Proactive Lead Generation
With MyOpportunityTracker, resellers receive notice of service, warranty and software license renewal opportunities as many as 120 days prior to coverage expiration. Resellers can receive and review their renewal notifications anytime through techdata.com or via e-mail. MyOpportunityTracker enables resellers to efficiently sort and prioritize their renewal opportunities by vendor, expiration dates and end user to which the original service or solution was sold. Each opportunity includes pricing for new and extended service agreements, warranties or software licenses, as well as potential alternatives such as upgrades to more comprehensive coverage offerings or product enhancements.

MyOpportunityTracker offers quote-building functionality so resellers can instantly add their margin and produce a sales proposal they can forward to end-user customers. The tool also enables resellers to create their own custom renewal opportunities, including services, warranties and software licenses they originally purchased through other distributors.

Vendors supported by MyOpportunityTracker include: ADTRAN, APC, Apple, Avocent, Brocade, Brother, CA, Canon, Diskeeper, Eaton, EMC, Enterasys, Fujitsu, HP, IBM, Kodak, Lenovo, Lexmark, Microsoft, Nortel, QLogic, Red Hat, Ricoh, SolarWinds, SonicWALL, Toshiba, Tripp Lite, WatchGuard, WYSE Technology and Xerox.

Leading E-Business Services
Tech Data's extensive suite of e-business services are designed to help resellers operate more efficiently and profitably. More than 40,000 reseller employees log on to techdata.com one million times each month to price product, check availability and make purchases. The Web site features an array of tools enabling resellers to more effectively influence end-user purchases, capitalize on new revenue opportunities and maximize the potential of each sale. To learn more, contact (800) 237-8931 or visit www.techdata.com.




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