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Tech Data's MyOpportunityTracker Adds Vendors and Expands Functionality

18 Feb, 2008

Tech Data's MyOpportunityTracker Adds Vendors and Expands Functionality

CLEARWATER, FL (February 13, 2008) - Tech Data Corporation  announced the addition of 14 more vendors to MyOpportunityTracker, the channel's lead-generating e-business tool exclusively available to Tech Data customers. MyOpportunityTracker now provides resellers with service, warranty and software license renewal notifications from 30 manufacturers and software publishers, more than any other renewal tracking tool available in the channel. MyOpportunityTracker is currently generating more than 40,000 active service, warranty and software license renewal sales leads.

"From the techdata.com sales portal to our innovative My tools - MyOrderTracker, MyOpportunityTracker and MyLicenseTracker - Tech Data continues to strengthen our e-business capabilities," said Doug Riccardi, Tech Data's director, E-Business. "Tech Data is clearly the leader when it comes to delivering innovative tools our customers can use to grow their businesses. With MyOpportunityTracker, we are harnessing our immense transactional database and sales history to proactively deliver tens of thousands of unique, relevant sales leads that our resellers can pursue instantly."

"There is no other tool in the channel like MyOpportunityTracker," said Starr Brown, chief operating officer, Southern Computer Warehouse. "As Tech Data continues to develop, populate and enhance MyOpportunityTracker, it has become an extremely valuable resource for us. With MyOpportunityTracker, we can ensure that we're not missing out on thousands or even tens of thousands of service and software license renewal opportunities."

Enhanced Functionality
In response to reseller requests, Tech Data today also unveiled a new feature for the tool. Resellers can now populate MyOpportunityTracker with their own renewal opportunities, including services, warranties and software licenses they originally purchased through other distributors.

Vendors supported by MyOpportunityTracker include: ADTRAN, APC, Apple, Avocent, Brocade, Brother, CA, Canon, Diskeeper, Eaton, EMC, Enterasys, Fujitsu, HP, IBM, Kodak, Lenovo, Lexmark, Microsoft, Nortel, QLogic, Red Hat, Ricoh, SolarWinds, SonicWALL, Toshiba, Tripp Lite, WatchGuard, WYSE Technology and Xerox.Proactive Lead Generation.

With MyOpportunityTracker, resellers receive notice of service, warranty and software license renewal opportunities as many as 120 days prior to coverage expiration. Resellers can receive and review their renewal notifications anytime through techdata.com or via e-mail. MyOpportunityTracker enables resellers to efficiently sort and prioritize their renewal opportunities by manufacturer, expiration dates and end user to which the original service or solution was sold. Each opportunity includes pricing for new service agreements, warranties and software licenses, as well as potential alternatives such as upgrades to more comprehensive coverage offerings or product enhancements. MyOpportunityTracker also offers quote-building functionality so resellers can instantly add their margin and produce a sales proposal they can forward to end-user customers.

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