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The NPD Group and Print Audit Partner to Provide Enhanced Total Cost of Ownership Assessments to the Printing Industry

22 Oct, 2008

The NPD Group and Print Audit Partner to Provide Enhanced Total Cost of Ownership Assessments to the Printing Industry


Port Washington, NY (October 2008)– Leading market research company, The NPD Group and Print Audit have partnered to integrate NPD’s Total Cost of Ownership (TCO) tool with Print Audit’s Rapid Assessment Key allowing clients to more efficiently assess direct and indirect costs commonly related to printing.

With the ease of just a portable USB device, Print Audit’s Rapid Assessment Key collects data from networked imaging devices, inventories all the assets, and then gathers meter reads on everything from life counts to serial numbers. Clients can then easily import that data into NPD’s TCO application which automatically ties together printer specifications, hardware, consumables, and maintenance costs. The end result is a unique solution that compares current customer printer configurations to new, more cost-effective printer solutions.

To learn more about TCO and Print Audit’s Rapid Assessment Key, contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).




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