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Top Executives Move To IT

3 Jul, 2001

Top Executives Move To IT

Improved Technologies is pleased to announce that Steve Potthoff, Robert Degerstrom, and Alison Hardy are adding their considerable wealth of experience and knowledge to the team that keeps IT at the forefront of the wide-format inkjet printing industry.

Now Vice President of Sales for IT, Steve Potthoff was formerly the Sales Director for Polaroid Graphics, as well as National Sales Manager of Iris Graphics and Fine Art and Textile Sales Manager for Scitex America. “Improved Technologies has launched two exciting new products, the IXIA™ and the I-Jet™. These machines will have a major impact on the Fine Arts, Graphic Arts and Textile Industries, and I’m happy to be in a company that’s setting the new industry standards,” stated Steve Potthoff.

Robert Degerstrom is IT’s new Director of Channel Sales. He has an extensive background in OEM and channel sales as Director of Sales for Gretag Professional and from his work at Color Savvy, Color Solutions, Sony, and Mitsubishi of America. “It was the integrity and commitment to service found in everyone from the owner to the receptionist that convinced me to join Improved Technologies. I’m excited by the new developments here, and I think IT is about to explode into the graphic arts, particularly the sign and banner business,” said Degerstrom.

Alison Hardy, Director of Textile Division brings over 20 years experience ranging from product development and design to technology implementation. Prior to joining IT, Ms. Hardy was President and founder of FabriCAD, consulting and publishing company focused on CAD/CAM for the fashion industry. Prior to founding FabriCAD, she held management positions at Mast Industries, Hathaway for Women, Izod Lacoste, and Turquoise International. “As an industry consultant,” says Hardy, “I’d been keeping my eye on Improved Technologies for years; I saw first hand the impact their products and services were having on the textile industry. There’s a bright future here and I was delighted with the chance to sign on.”

Improved Technologies welcomes Steve Potthoff, Bob Degerstrom, and Alison Hardy and invites current and potential customers to take advantage the expertise they offer.
Improved Technologies · 603 286-3034

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