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Toshiba Adds Complete System Backup and Password-Protected Encryption to Personal Storage Line

24 Jun, 2009

Toshiba Adds Complete System Backup and Password-Protected Encryption to Personal Storage Line

Irvine, CA (June 2009) – Toshiba Storage Device Division (SDD), the industry pioneer in small form factor hard disk drives (HDDs), today introduced the next generation of its USB 2.0 portable hard drives, featuring complete system backup, password-protected encryption for added security and enhanced software features. The Toshiba Portable Hard Drives provide a comprehensive and easy-to-use solution to increase protection against computer failure and unauthorized access to data.

“We are approaching a divide with digital content – on the one hand we have a tremendous amount of important digital files being stored each day; however, according to our research, there is much confusion on the urgency to back up these crucial files and how to ensure consumers are protected in case of a computer problem,” said Chris Ely, senior research analyst, Consumer Electronics Association (CEA). “Based on our survey data, the majority of consumers want the peace of mind to have complete backup, as opposed to only select files.”1

Toshiba’s easy-to-use portable hard drives take the complexity out of computer backup. These new personal storage products now feature software specifically customized for the Windows and Mac environments.

For Windows users, Toshiba is the first storage manufacturer to include NTI BackupNow EZ software, which allows users to backup their complete system with a single click. NTI BackupNow EZ enables the user to restore the complete system, even if Windows is unable to start. In addition, the software will scan a user’s system and provide personalized recommendations on the best coverage for files, folders and the entire computer.

For Mac users, Toshiba’s new backup drives come bundled with NTI Shadow 4 for Mac, enabling users to easily identify files and folders to back up and select a convenient schedule for storage. Toshiba’s external hard drives also are compatible with Apple’s Time Machine right out of the box. On both the Windows and Mac software platforms, Toshiba has added a password-protected security option with up to 256-bit encryption to address the growing need for data protection, giving consumers more peace of mind in securing their digital content from unauthorized access. A new Drive Space Alert feature monitors the backup hard drive’s capacity and signals users when storage capacity is running low.

Toshiba’s new personal storage products also include features for both first-time and advanced users. For first time users, intuitive graphics and controls make backing up digital data easier than ever, putting consumers in the driver’s seat for all of their storage needs. In addition, advanced users have the ability to customize their backup preferences, such as the frequency, level of security and types of files saved.

“We’ve increased the level of protection offered by our personal storage products, while making them easier to use,” said Manuel Camarena, product manager for consumer storage at Toshiba Storage Device Division. “Data backup usually isn’t a consumer’s first thought, but it is the most important consideration for preserving a lifetime of digital memories, entertainment libraries and the entire computer system. Enhanced backup features combined with password-protected encryption create a true digital safety net that any consumer can use to protect against system failure and unauthorized access to their digital content.”

Available in 500GB2 and 320GB2 capacities, Toshiba’s new portable storage products provide consumers with storage for up to 142,000 digital photos, 131,000 digital music files, or 410 downloaded digital movies2. These new products are available in an array of color choices, such as Vivid White, Liquid Blue, Komodo Green and Rocket Red.

For info visit www.toshibadirect.com

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