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TOSHIBA INTRODUCES HIGHEST-CAPACITY 2.5-INCH HARD DISK DRIVES IN TWO NEW PRODUCT FAMILIES

26 Mar, 2010

TOSHIBA INTRODUCES HIGHEST-CAPACITY 2.5-INCH HARD DISK DRIVES IN TWO NEW PRODUCT FAMILIES


IRVINE, CA (March 2010) – Toshiba America Storage Device Division, the pioneer in small form factor hard disk drives (HDDs), today announced two additions to its 5,400 RPM line of 2.5-inch HDDs featuring industry-leading storage capacities.  In the standard 9.5 millimeter-high, two-platter design, the MK7559GSXP HDD incorporates both the industry’s highest areal density and capacity at 750GB.

Toshiba also introduced a new three-platter 12.5-millimeter-high platform with the MKxx59GSM series, which offers 750GB and 1TB of storage.  These capacity points were predominantly supported by larger form factor 3.5-inch HDDs until the introduction of high-end 2.5-inch solutions, providing low-power, space-saving opportunities to system manufacturers looking to differentiate or update their products.

These two new product offerings expand Toshiba’s mobile HDD product line into the highest-capacity segment of the 2.5-inch HDD market and represent the company’s first mobile HDD platforms developed with the combined engineering resources from the integration of Fujitsu’s HDD business, which Toshiba acquired last fall. 

To deliver these next-generation storage capacities, Toshiba has implemented Advanced Sector Format technology in both families.  This technology uses 4K byte-per-sector formatting and improved error-correcting code (ECC) functions, providing maximum data integrity and making efficient use of the storage surface area.  Toshiba is guiding efforts to ease industry transition to the advanced 4K byte-per-sector format, while continuing to provide a full line of mobile HDDs, including models that support the legacy 512 byte-per-sector configuration.

The MK7559GSXP HDD features an areal density of 541.4G bit/in2, making it ideal for mobile applications in which capacity is key, including notebook computers and portable storage products.  These HDDs also are well-suited for devices that value high capacity in a smaller footprint with improved acoustic performance and lower power operation compared to larger form factor HDDs.  Those applications include all-in-one desktops, televisions and set top boxes. 

At 12.5 millimeters-high, the MKxx59GSM series is geared to external add-on and removable storage, tape replacement and docking station applications, as well as addresses the escalating demand for capacity and portability in gaming notebooks, mobile workstations and other capacity-hungry applications.  The 1TB MK1059GSM model can store up to 285,000 digital photos, 263,000 digital music files or 820 digital movies2. 

The 1TB and 750GB capacity points target the strongest growth segment of the personal storage market.  According to IDC, demand for these two capacity points will increase from 11 percent of the external add-on storage market to 46 percent by 20123. 

"The HDD industry is extending its established, long-term trend of delivering more storage capacity in smaller form factors, giving system manufacturers new options for creating product designs in smaller, more economical footprints with lower power profiles," said John Rydning, research director at IDC. "Toshiba's new 750GB and 1TB 2.5-inch hard disk drives provide viable, smaller form factor alternatives to 3.5-inch HDDs in certain applications, as well as expand the storage capacity for removable HDDs and 2.5-inch personal storage solutions."

Both the MK7559GSXP and the MKxx59GSM HDDs incorporate Toshiba’s “silent seek” technology, which makes every seek operation as quiet as an idling drive.  These products also adhere to Toshiba’s environmental initiatives in their use of power efficiency techniques and components that reduce reliance on harmful chemicals, materials and compounds. 

About Toshiba Storage Device Division
Toshiba is a one-of-a-kind global storage company, offering hard disk drives (HDDs), optical disk drives (ODDs), solid state drives (SSDs) and NAND flash memories – technologies that drive a wide range of consumer electronics, computer and automotive applications, as well as enterprise solutions for the global marketplace. Through its Storage Device Division, Toshiba leads in the development, design and manufacturing of mobile, retail and enterprise hard disk drives. Toshiba SDD markets high-quality peripherals to original equipment manufacturers, original design manufacturers, value-added resellers, value-added dealers, systems integrators, distributors and retailers worldwide. Inherent in the Toshiba storage family are the high-quality engineering and manufacturing capabilities that have established Toshiba products as innovation leaders worldwide. For more information, visit www.toshibastorage.com.




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