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Trety USA To Introduce Trety Brand

4 Jul, 2001

Trety USA To Introduce Trety Brand

Trety USA, a manufacturer of compatible imaging supplies in partnership with OEM European partner, Trety Ltd., has announced today that they will be introducing their new line of Trety brand All-in-One multi-function laser printers at the upcoming BTA show in August at the Las Vegas Convention Center.

According to Stephen M. Trendler, Partner, and Managing Director, “We have an exciting new product line for the dealer market which can compete with the current major brands including Brother, Xerox, and HP. We will have three progressively priced models that will perform a combination of functions of printing, scanning, copying, and faxing with an entry-level retail price under $300. Not only will the MFP’s be competitive in terms of price and performance specifications, we are also providing a wonderful opportunity for the dealer with the aftermarket consumable supplies for these printers. The supplies benefits for both the dealer and the consumer will make the difference to reflect a higher profit margin for the dealer as well as a better value for the retail customer with this new Trety hardware. Our current dealer base that now buys our OEM compatible imaging supplies will be a natural for us to offer this new opportunity to them. I have been discussing this new product line with a number of our customers in general terms, and the response has been most positive.”

Trety Ltd.of Europe has been manufacturing laser printers and fax machines for the European market for over 12 years, but this is the first time that the Trety brand name will appear on hardware in North America. The partnership that was created 2 years ago with Trety USA was to not only develop a customer base for a broad line of OEM compatible supplies, but also to develop Trety brand awareness in North America for the eventual introduction of Trety brand printer hardware.

The new Trety brand laser MFP line will be available worldwide through Trety USA for the North and South America markets, and Trety Ltd. throughout Europe and Asia. Further details about the new Trety MFP product line are being prepared for introduction at the BTA show in August. No official launch date has been announced for the first deliveries to the dealer market, but according to Trendler, it will be shortly after the August BTA Show.
Trety USA LLC · 423-587-8809

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