United Stationer's Announces Dealer Training Program16 Dec, 2010
United Stationer's Announces Dealer Training Program
Deerfield, IL (December, 16, 2010) - Because today’s office products sales professionals need to be more than just “suppliers,” United Stationers created the United Dealer Training (UDT) program to provide resellers with the skills and knowledge necessary to compete in today’s business environment. Resellers learn techniques to secure appointments with prospects, grow sales for their current accounts and win back lost customers.
As the program begins its 15th year, independent dealers are invited to follow in the footsteps of hundreds of individuals who have successfully profited from the program. UDT programs are available in a variety of different mediums to accommodate the busiest schedules, including workshops, webinars, an online 24/7 learning portal and podcasts from UDTRadio.com. Twice each year, UDT holds an accelerated four-day sales training Boot Camp program and offers private dealer training sessions for a learning experience tailored to the specific needs of individual businesses.
Focusing on the three key areas of account acquisition, account retention and growth, and account resuscitation, the workshops combine small group, large group and individual exercises to enhance the learning experience. Resellers and their team members can obtain the proficiency to expertly negotiate, present, manage and sell through their participation in the program. With more than 100 workshops scheduled in convenient locations throughout the country, UDT offers sessions designed to meet the needs of individuals at every level within a reseller’s organization.
In 2010 UDT conducted more than 80 face-to-face workshops in 45 cities across the country. More than 1,800 dealer attendees received training through these UDT workshops. In addition, 23 UDT Webinars were conducted which reached another 600 dealer attendees. Dealers who signed up for one of the training packages, on average, increased sales 8.25%.
“As a person who’s not new to the office supply industry but very new to sales, I found it extremely helpful,” said Beth Miller of SCS Office Products. “I would definitely recommend this class to anyone who is looking to go into sales or is already in sales, and I would even take the class again!”
UDT courses are continually refreshed and modernized to ensure key learning principles are cutting-edge, and new courses are continually added based on input and feedback of past participants to make certain any and all sales opportunities are addressed. UDT provides a solid foundation that enables dealers to develop the professional selling skills necessary to earn trust and credibility with their customers.
The program is available in four different packages, which let resellers sign up for a complete training, education and coaching program that best serves their need.
About United Stationers
United Stationers Inc. is a leading wholesale distributor of business products, with 2009 net sales of approximately $4.7 billion. The company stocks approximately 100,000 items, including technology products, traditional office products, janitorial and breakroom supplies, office furniture, and industrial products. A network of 64 distribution centers enables delivery of these products to over 25,000 reseller customers. This network, combined with United’s depth and breadth of inventory, enables the company
to ship most products overnight to more than 90% of the population of the U.S. and major cities in Mexico. For more information, visit www.unitedstationers.com.