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Virtual Imaging Products Hires Ron Harris To Head Up US Sales & Distribution Expansion

21 Jan, 2010

Virtual Imaging Products Hires Ron Harris To Head Up US Sales & Distribution Expansion


Los Angeles, CA (Jan. 2010)- Virtual Imaging Products (VIP), Canada’s third largest manufacturer and distributor of imaging supplies, puts the savvy marketing veteran Ron Harris at the helm of its U.S. operations naming him Director of Marketing and New Business Development.

 “I first met Mr. Harris four years ago during his tenure as Director of Marketing at Nupro, LLC as he negotiated the distribution contract between our two companies.  His communication and marketing skills were abundantly apparent; he was creative, knowledgeable, professional, tough, and fair.  Harris spearheaded Nupro’s global expansion establishing market shares in Europe, Mexico as well as North and South America.  Ron’s subsequent work at UNINET, ILG and Rainmaker was also very impressive.  With such notable industry experience Harris was the first person I thought of when making the tactical decision to expand our business into the U.S.,” says Dan Benezra, President of VIP.

“VIP’s expansion provides me with a great opportunity; this company will have a major effect on the U.S. imaging industry.  Competing in the Canadian marketplace has made Virtual Imaging Products is a force to reckon with, they source tier-one components direct and globally, manufacture quality product and VIP has developed a unique business strategy, offering “Peace of Mind” cartridge insurance, 24 hour nationwide on-site service, cartridge pilot programs, 1, 2 and 3 delivery across the U.S. and Canada, all at a price that is 60% below the OEM.  This kind of value is perfect for growth in the competitive U.S. marketplace, working with VIP will be interesting, rewarding and it’s the kind of challenge I live for,” explains Harris.

In ten years Virtual Imaging Products (VIP) has grown into Canada’s third largest and North America’s fastest growing manufacturer and distributor of proprietarily engineered, high performance compatible imaging supplies.  Individual components are hand selected globally and product manufactured in our 100,000 sq. ft, ISO 9001 certified facility has a documented 99.2% performance rating.  VIP operates sales offices in Los Angeles and Toronto and two 50,000 sq. ft. state-of-the-art distribution centers strategically placed on the East and West Coast of the US/Canadian border. We deliver product in 1, 2 and 3 days across the United States and Canada.   VIP offers a unique combination of quality, logistics, 24 hour onsite service, support and pricing so competitive it’s a “New Reality.”  




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