Xerox Dealer of the Year Credits Strong Internet Marketing27 Jun, 2007
Xerox Dealer of the Year Credits Strong Internet Marketing
Santa Ana, CA - Pacific Coast Office Products has received the coveted Xerox Dealer of the Year award. Xerox Vice President Edmund Guerrero made the Xerox Eagle presentation to Pacific Coast CEO Chris Taylor and his staff at their offices in Santa Ana, California.
Taylor attributes much of his company's success to strong Internet marketing, an experienced and knowledgeable staff, and quality brands that offer products with more features - at significantly reduced cost. "We've seen a huge sales increase in quality multifunction Xerox equipment that combines features and affordability," says Taylor. "What seemed to be out-of-reach for many small companies, are now within every business owner's budget."
As the largest dealer for Xerox office equipment in its North American Dealer Channel, Pacific Coast Office Products customers include more than 80% of the Fortune 500 companies, and its distribution of copiers, fax machines, printers and supplies account for more than 55,000 customers worldwide.
Much of the company's eleven year success can be attributed to its early participation on the Internet. Pacific Coast Office Products started Faxsuperstore.com in 1996, and soon introduced Copiersuperstore.com two years later. When doing an online search for copiers or fax machines, it is easy to see how the company is rated among the top in the world for its industry.
Chris Taylor said that its websites offer better prices, a wider selection, and more convenience. "Combining quality products, a feature-rich selection, excellent prices, and nationwide factory installation and service has given us a significant edge in marketing our products," Taylor added.