Xerox Rolls Out Major Introductions4 May, 2003
Xerox Rolls Out Major Introductions
New York—Going after a larger slice of the $52 billion office document market, Xerox Corporation has announced a complete transformation of its office market strategy, enhanced its line with several new offerings, and instituted aggressive value pricing - all in a campaign to reach both large and small customers with new products and services.
"The office market is our heartland, and we have invested more than $1.9 billion in research and development for office platforms over the past five years," said Anne M. Mulcahy, Xerox Chairman and CEO. "We will leverage that investment, and the new offerings resulting from it, to fuel growth for Xerox and our customers."
Xerox showcased a suite of 21 new and enhanced office products - including nine new digital copiers, basic multifunction products that print and copy, and advanced MFPs that print, copy, fax, scan and e-mail. The new line has speeds ranging from 16 to 90 pages per minute (ppm) and prices starting at $899.
The company also spotlighted software solutions developed by eight industry partners using the open architecture of Xerox multifunction systems, and focused on innovative people-based services designed to help customers reduce document costs and increase worker productivity.
Strategy for Office Growth
In its most significant product announcement of the year, Xerox presented an action plan to grow profitable revenue and reclaim market share in its $7.5 billion office business. Features previously bundled with higher-priced products are now available in new entry-level configurations so customers can purchase only what they need.
To make it easier to buy from Xerox, the company is expanding its worldwide distribution channels, such as TeleWeb operations, resellers, dealers, agents and concessionaires in addition to direct sales. For the first time in the U.S., Xerox will offer selected office multifunction systems through key distributors and resellers in a pilot program aimed at providing a wider range of products to resellers who previously only sold Xerox printers. And in a break with standard practice in the multifunction market, Xerox will start to post product pricing on its website.
Office Product Line Up
All Xerox digital copiers and office multifunction systems now belong to one of three families - CopyCentre; WorkCentre; or WorkCentre Pro. They feature both new products and others that have been redesigned, re-priced and renamed.
CopyCentre products are available in speeds ranging from 16 ppm to 90 ppm and can be upgraded to a multifunction system - as customers' needs change and grow. The new CopyCentre C32 and C40 color-capable copiers provide the most cost-effective color copying in the industry. Users pay only for color on pages produced in color; the rest are charged at standard black-and-white costs eliminating the penalty typically associated with using color products to make black-and-white pages.
WorkCentre products are basic multifunction devices, providing copying and network printing with options for scanning, faxing and e-mailing. Speeds range from 16 ppm to 55 ppm. These products enable companies to consolidate equipment, save space and energy, and increase office productivity.
WorkCentre Pro MFPs copy and print at speeds from 16 ppm to 90 ppm in color and monochrome. They offer open architecture, advanced networking, and integration with solutions from third-party providers.
Rounding out Xerox's office product family are the existing Phaser network printers including solid ink color imaging technology which maximizes speed and image quality while reducing cost.