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Xerox Survey Finds Biggest Challenge Facing In-House Print Operations is Perception of Value to Parent Organization

17 Jun, 2009

Xerox Survey Finds Biggest Challenge Facing In-House Print Operations is Perception of Value to Parent Organization


In-plant print providers surveyed by Xerox Corporation (NYSE: XRX) reported their biggest challenge was being viewed as a "must-have" function within their company. Other issues facing the group ranged from establishing new services, declining print budgets and meeting demand without sacrificing quality.

The survey, offered to In-plant Printing and Mailing Association (IPMA) members, also collected views about the economic climate, environment and expectations for the future of the industry. Respondents were asked questions ranging from what applications present opportunities to generate new print volume to how their businesses are affected by the current economic climate.

The majority of survey respondents reported: the best opportunity for generating new print volume is with direct mail, photo specialty products, transactional promotional materials and book publishing there is increased demand in applications such as full-color and black-and-white variable-data printing, Web-to-print and wide-format printing
digital print allows expansion into new areas and improves the speed and productivity of their in-plants driving business from internal departments, establishing new services and proving strategic relevancy to their companies are critically important to the survival of in-plants. www.xerox.com




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