Ft. Lauderdale, FL (February 2010) – ITEX, the award-winning office trade
show produced by Imaging Network, a subsidiary of Questex Media Group LLC, will
rotate to the East Coast in 2011 and co-locate with the industry leading office
document and content management events, AIIM Expo/Info360 and the OnDemand
Conference & Expo to create a unique industry event that will bring together the
largest office dealer and channel audience in the country. The strong alliance
will create a fresh and exciting venue based on a complimentary audience with a
compatible industry focus.
ITEX will continue to deliver innovative strategies to the channel as before
yet evolve to the next logical step to fully educate the marketplace and the
emerging Hybrid Dealer. This includes the industry’s leading Education Tracks
for the dealer marketplace, MPS Forums, Multi-Product Pavilions and spotlighting
Industry Leading Exhibitors. This is the core strategy of ITEX, traditionally
attended by Dealers, VARS, ISVs, and Solution Specialists seeking the latest
trends and opportunities in the office channel. The move will add a cross-mix of
providers and increase the ability to network with end users; buyers and
customers.
“This move is part of our market strategy at Questex/Imaging Network, whereby
our business events presented to the office and related markets are presented at
one location, once during the year to create the ideal synergistic experience
for both attendees and exhibitors,” says Christian Swartz, Business Development
Director for Imaging Network. “Additional opportunities for professionals in the
market to interact through our conferences, roundtable meetings and online
events such as webinars and virtual events are also being provided, along with
critical news and information in our award-winning magazines and online media to
provide the marketplace a comprehensive, year-round information and business
networking channel,” said Swartz. “ITEX’s move to Washington, DC for 2011 will
provide added value, especially for the Hybrid Dealer attendees. Now they will
have a chance to see more suppliers as well as the unique ability to network
with thousands of the largest buyers of office technology.”
ITEX, supported by the company’s publication, imageSource magazine,
acknowledged early on that technology has changed and there is a need to
understand the ensuing mind set of the customer/buyer more than ever before. As
standalone copier/printer devices have evolved into integrated MFDs connected to
the enterprise IT network, channel providers are finding that end-user decision
makers have also consolidated from separate copier/printer buyers to a single
buyer within the IT function, thus changing the purchasing approach in today’s
marketplace. By holding ITEX and the other events at the same location, the
mega-show will create the nation’s largest educational, commercial and business
networking platform for all key constituents in the office/document management
community including OEMs, Channel Dealers, Solution Specialists, End-Users and
more. Each will have the opportunity to focus on the latest trends of what’s
next in office technology as well as increased prospecting ability, broader
educational offerings, and a vast array of networking opportunities.
In addition, ITEX will continue to stress the importance of a viable Managed
Print Services program for dealers, addressing the platform through expanded MPS
Education Forums co-hosted by Imaging Network and InfoTrends. “We at InfoTrends
are pleased to be taking a leadership role in developing the information content
for the MPS conference and business networking programs at this strategic
event,” said Randy Dazo, Director of Solutions and Services at InfoTrends.
“Managed Print Services is the hottest growth area for the office equipment
market with a 22% compound annual growth rate through 2013. Obviously there is
huge interest and revenue potential coming from the Office Equipment dealer
space, but at the same time we are also seeing IT resellers surging back into
the print industry because of Managed Print; many saying that MPS is providing
them with additional new and untapped revenue opportunities for them,” said Mr.
Dazo. “With the diversity of channels desiring more information about the
hottest MPS and outsourcing trends, the idea of ITEX, On Demand and AIIM coming
together is extremely exciting. It will truly be a convergence of trends,
interests, solutions and channels under one roof.”
Swartz adds, “It just makes sense to co-locate the show, building on the
overall value of all three shows and their participants. Together, these
combined events will have more than 600 exhibitors and over 20,000 attendees.
This creates a huge opportunity for all involved.”
ITEX has become the favored venue for industry professionals to discuss
real-world office technology challenges and solutions for all segments of the
industry. By co-locating ITEX with AIIM/Info360 and OnDemand, the synergy will
be dynamic and supported by actionable programs from a new perspective.
ITEX 2011 will remain the Largest Dealer Event at one location yet enhanced
with multiple benefits for increased value.
Added Value for ITEX Attendees:
- Focused & Targeted Channel Education for Dealers
- Access to Additional Education Offerings
- More Peer to Peer Networking Activities
- Face Time With Large Buyers
- Access to More Vendor Partners
- Over 600 Vendors
- Convenient Location
Added Value for Vendors:
- Access to More Dealers, Resellers and Buyers
- Reach Over 20,000 Attendees
- Convenient Location Near High Density of Dealers
- Additional Branding Exposure
- More Peer to Peer Networking Activities
- Face Time With Large Buyers
- Access to More Vendors to Develop Alliances
- Global Media Coverage
- New Fresh Prospects
For further information contact Christian Swartz, Business
Development Director, Imaging Network,
cswartz@imagingnetwork.com or phone 800-989-6077 X202.
About Imaging Network
Imaging Network, a division of Questex Media Group LLC, is the
leading business-to-business multimedia company serving the office products
channel. For more than a decade the company has been providing essential
information to dealers and resellers in the office technology, office product
and office furniture fields through its multi-publications, websites and show
events, including ITEX. Additional information is available at
www.imagingnetwork.com.
About InfoTrends
InfoTrends, a division of Questex Media Group LLC, is the leading
worldwide market research and strategic consulting firm for the digital imaging
and document solutions industry providing vital research, analysis, forecasts,
and advice to help clients understand market trends, identify opportunities, and
develop strategies to grow their businesses. Additional information about
InfoTrends is available on the Web at
www.infotrends.com.
About Questex Media
Questex Media Group LLC is a global, diversified business-to-business media
organization serving multiple industries including the document, imaging,
content management and office technology marketplace served through its
InfoTrends and Imaging Network divisions with market-leading, events,
publications, digital and interactive media, research, strategic advisory
services and marketing services. The company’s combined operations include
approximately 400 employees in offices throughout North America, South America,
Asia and Europe. For more information, visit
www.questex.com.