The 2007 ITEX Convention will be the backdrop for providing the most up to date and focused education in six tracks that are designed to specifically teach document imaging providers how to leverage the best document solutions. The tracks are led by industry experts who will empower dealers with the knowledge needed to advance their business to profitable new levels. Take advantage of the education and learn how to evaluate your company’s needs in 2007, and then implement them! For the dealer who is good but wants to be better, read on!

Browse all courses at http://www.itexshow.com/powerhours.

Track One:  Success…It Starts with Understanding the Customer’s Environment
It’s ironic that despite advances in the digital age, companies are producing more documents than ever before.  We are far enough into the digital age to officially debunk the myth of the totally paperless office. According to industry research, some companies spend as much as 10% of revenue on document production, management and distribution. The figure varies widely, but it’s a significant outlay.  With the surging tide of documents being produced—1.84 trillion in 2006, up from 1.49 in 2002, according to IDC—there is a money drain that few companies can get a handle on.  This track is designed to discuss how to evaluate a company’s entire document workflow and identify areas where costs can be reduced, processes simplified and productivity improved.

Track Two:  From Equipment Service to Professional Services…Making the Transition
When product-oriented companies first hear the call of professional services, the call may indeed sound very sweet. The potential for new revenue streams is seductive. The hope of high margins is uplifting. And the benefit of greater customer account control is a soothing concept for nervous executives.  But to successfully make the transition from break/fix service to a full portfolio of equipment and professional services, office equipment dealers must set clear parameters for the organization. If these parameters are not established at inception, the success of the new professional services business unit can be grossly inhibited. This track discusses the mission, the strategic objectives, the guiding principles of operation, and the financial business model (or level of performance) in transitioning to a full suite of service offerings, setting professional services parameters for your organization.

Track Three:  A New Kind of Marketing…a New Kind of Selling
With an array of innovative software and new features embedded in today’s multi-function products, the level of functionality and sophistication continues to grow, as does the complexity of implementation in the customer environment. Customers are becoming increasingly knowledgeable, sophisticated and demanding and want solutions geared to their unique workflow and requirements. Your solutions strategy, portfolio and sales process must be geared to deliver specific offerings and value propositions to meet those needs.  Whether it is the USA PATRIOT Act, Bates Stamping, or HIPAA, you must demonstrate in-depth knowledge of key issues that can dramatically impact an organization's information workflow. This track will discuss solutions marketing and solutions selling approaches that will transform you from an equipment provider to a business partner.  No longer will customers ask "What can your products do?" Instead, it will be "How can you help me solve my business problems?" This track offers valuable insight into making that transition.

Browse all courses at http://www.itexshow.com/powerhours.