Article
How to Avoid Failed Email Marketing 24 Feb, 2012
By: Corey Smith
If you’ve listened to the radio lately or have seen this message online, you’ll have noticed that more and more ads are proclaiming that if you add social media to your email marketing, you’ll be able to supercharge your overall email marketing campaign. The premise is that if you add the...more >>
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Article
Why Websites Fail 1 Dec, 2012
By: Corey Smith
In 1995, I coded my first website. To say the least, it wasn’t anything to get excited about. I was really excited when I figured out how to have a hover affect for a button. I realize now that, even by the standards of the day, it wasn’t even good enough to be called mediocre.
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Article
IT Talk: Technology Doesn't Matter 1 May, 2012
By: Corey Smith
Running your business in 2012 requires a bit of understanding of technology. Even the least technical jobs, such as lawn care professionals, are sporting smart phones to check email, talk to his staff and connect to his clients. The challenge is for some, however, that fast-paced technology can be...more >>
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Article
Non-Tech Staff Need Working Knowledge of Basic Technology Today 30 Apr, 2012
By: Corey Smith
Running your business in 2012 requires a bit of understanding of some basic technology to some degree, even for sales and non-IT staff. Even the least technical jobs, such as lawn care professionals, are sporting smart phones to check email, talk to his staff and connect to his clients. The...more >>
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Article
Getting More Sales Online 1 Apr, 2012
By: Corey Smith
For as long as business owners have had a location to hang their sign on, they have tried to find more ways to get more and more people to buy from them. What usually happens is, businesses (even experienced marketers) will simply create a punch list of tactics that they think are important to...more >>
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Article
3 Real Reasons for Social Media 23 Jan, 2012
By: Corey Smith
In your own office equipment business, you may have contemplated adding social media to your marketing efforts. However, many small and medium-sized business owners don’t know where to start, and wonder if there is real value in running a social media campaign for their business. Let me assure...more >>
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Article
Social Media is being About... Being Social 9 Jan, 2012
By: Corey Smith
The other day I heard, “I need help building a social media strategy.” To that question I responded, “Tell me a little about your social strategy for your company.” I received a blank stare, because of course, they did not have a social strategy for their company at all.
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Article
What Google’s Quiet Game Changer Means to Dealers 4 Jan, 2011
By: Corey Smith
Top placement in search engines like Google is becoming an increasingly important driver of business success. Like most dealers, you want to be at the top of search results in your market. However, you may have recently noticed your ranking slip. In late 2010, Google quietly...more >>
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