Dec 8, 2010 eMPS

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8 Dec, 2010
Digital Gateway/e-automate
Digital Gateway/e-automate
DocuWare
DocuWare
ITEX 2011
ITEX 2011
ECi OMD & La Crosse
ECi OMD & La Crosse
FM Audit
FM Audit
MWA Intelligence
MWA Intelligence
Printer Essentials
Printer Essentials
PrintFleet Inc.
PrintFleet Inc.
PROS Elite Group, Inc
PROS Elite Group, Inc
Supplies Network
Supplies Network
Branding: Change the Marketing Dilemma of MPS
 

As traditional copier dealers are adding MPS programs to their business, we are often asked, “What is the best way to brand and market my MPS program?”  This dilemma is common as many of you struggle to not only implement MPS within your business, but to also convey the appropriate brand promise and execute a consistent marketing message.Marketing your MPS program should employ a strong integrated mix of marketing messages via various mediums.  But prior to any radio ad being cut or brochure being printed, you will need to address some key foundational areas of your program to help you make decisions for success. Brand Defined Before we can address the concerns specific to MPS, it is important to understand “brand” as defined: a name, usually a trademark, of a product or manufacturer, or the product identified by this name.  In marketing 101 we have learned that easily identified brands can own their respective categories.  For example, you often
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Bendix Imaging, Inc. Counts on PrintFleet to Optimize Its Printing
 

GOAL: From Selling a Commodity to Building Strategic Customer Partnerships  The Challenge:  Differentiating Bendix from Competition in a Commodity Driven Market:  BENDIX began as a re-manufacturer of toner cartridges in 2000. As a typical toner cartridge re-manufacturer, they naturally evolved into selling OEM products, equipment and services as additional sources of revenue, although they primarily focused on the re-manufacturing portion of the business. Always looking for new ways to differentiate themselves from the competition, and for ways to add value for their customers, company President Jeff Bendix recognized Print Management as a critical service differentiators that had the capability to drive revenues for the company while uniquely positioning BENDIX in an increasingly competitive and commodity-sales market.   The Solution: Partnering with PrintFleet to Deliver MORE than just a Print Management Solution:  After conducting extensive
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Private Sector & Vertical MPS Opportunities & the Security Privacy Requirements
 

According to Gartner’s Managed Print Services (MPS) research, this market’s size is expected to exceed $10 billion worldwide by 2013, from the present $7 billion. One of the most interesting opportunities often overlooked is that of the Government vertical.  Today, Federal, State and Local Governments as well as Public K-12 and Higher Educational Institutions, are struggling to make budgeted dollars meet. With significantly reduced tax revenues they, like private businesses, are combing through every possible opportunity to reduce costs, balance budgets and still provide necessary services to their constituents. Ironically, at the same time they are on the front end of data security initiatives and requirements aimed at securing data and meeting privacy requirements. They are truly faced with a “double edged sword.” These challenges present a unique opportunity for organizations providing MPS to also combine their MPS offering with an understanding, resources, tools and
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MPS – The Power of Controlling Print
 

One of the areas that many dealerships over look when approaching the managed print services market are the benefits of “Automated Print Routing and Behavior Modification Software.” I know you’re thinking, “What in the heck is behavior modification software” and “What’s the value of print routing applications?” The truth is Americans are exposed to behavior modification routing techniques every day! For instance, how about when we approach a stop light and the light turns yellow? We have been programmed to slow down and get ready to stop. If we want to make a left hand turn, we get into the correct lane and wait for the light to turn green. These basic examples indicate that we become pre-programmed, and this trait can help establish that managed print applications also can be easily applied…to benefit your customers. By adding the ability to intelligently route print jobs to the best-suited printer, a print managed program can become significantly more lucrative.
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Strategic Realignment of Managed Print Services Association (MPSA)
 

HTML clipboard(December 6, 2010) - Key volunteers and leaders within the Managed Print Services Association executive committee and board of directors have realigned their roles to focus their experience on other areas of the MPSA. This will help keep fresh ideas and new perspectives flowing across all aspects of the association. Smooth Transition Reflects Broad Experience of Leadership Jim Fitzpatrick (Oki Data Americas, Inc.) was elected to the Board of Directors-Manufacturer Representative, and has resigned as association president to concentrate on these new duties. He will be extremely valuable in his new role representing a key segment of the association, said a MPSA spokesperson. To dedicate more time to the goals of the Standards Committee, Ken Stewart (Photizo Group) has resigned his duties as a member of the Board of Directors – Manufacturer Representative. This change will free him to focus on standards, a top priority for the association and MPS industry.
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