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Target deploys beacons in 50 stores nationwide

Retail giant Target is turning to beacons to boost customer experience. The chain began piloting beacons Wednesday in 50 of its stores so that shoppers may receive coupons for items on their mobile devices based on their in-store location, according to the Target corporate website. The beacons use Bluetooth to communicate with the Target iPhone app on customers' mobile devices. Read More...

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